Designed a modern SaaS presentation for NOVA, a marketing intelligence platform that transforms fragmented campaign data into measurable revenue insights.
This presentation was built to communicate a clear narrative:
The Problem
Marketing teams often operate across disconnected channels, making it difficult to understand which campaigns truly drive business outcomes.
The Solution
NOVA serves as a unified intelligence platform that connects marketing performance, attribution, customer behaviour, and revenue impact into a single source of truth.
Project Highlights
Strategic presentation storytelling
SaaS-focused visual design system
Custom dashboard and data visualization slides
Marketing attribution and revenue intelligence concepts
Consistent dark-theme branding with premium visual hierarchy
Investor and stakeholder-ready slide layouts
Tools
PowerPoint, Canva
Deliverables
Cover & introduction slides
Problem statement slides
Platform architecture visualization
Analytics dashboard concepts
Before vs After transformation framework
Business impact and closing slides
The final deck demonstrates how thoughtful presentation design can transform complex marketing concepts into a compelling business narrative that is easy to understand and act upon.
Rectraa helps sales teams extract, classify and organize leads collected through WhatsApp. I designed and developed its marketing website to explain the product clearly, demonstrate its workflow and encourage visitors to try it.
Project information:
Role: Website Designer & Framer Developer
Scope: Website strategy, UI design, responsive design and development
Tools: Figma and Framer
Deliverable: Responsive SaaS marketing website