I designed a website concept in Figma for a fictional "happy brownies" brand, focusing on creating a fun, immersive experience with a strong visual personality.

The goal was for the site to convey a quirky, creative, and unique vibe from the very first moment; that’s why the experience begins with an 18+ age verification before granting access 👀

For this project, I worked on: 🎨 Visual direction and branding 🖥 Web design in Figma ✨ Visual hierarchy and interaction 🍫 Creative concept and user experience I focused on creating an eye-catching yet easy-to-navigate interface, utilizing vibrant colors, dynamic elements, and an aesthetic inspired by modern brands with a distinct identity.

One of my objectives was to make the navigation feel more like stepping into a specific "mood" or brand universe, rather than just visiting an online store.