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CONSTRUCTION PROJECT
Visual design created for construction and property development brands.
A selection of social media designs, promotional visuals and brand content created to communicate construction projects with a clear, modern and professional visual language.
Graphic Design · Construction · Property Development · Social Media
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Retro-futurism has always been a fun direction for us, and this was one of the first projects where we really went all in on it.
We created Alex Devine as a fictional web developer and built the whole identity around that old-school vision of the future, CRT screens, terminal interfaces, dithering, experimental typography, and a bit of Y2K nostalgia.
From there, we turned the concept into a full digital experience: the brand identity, portfolio, resume, and Devolio, a Framer template built around the same visual language.
What stands out to you most? The typography, the CRT direction, the identity, or the overall art direction?
Nice work
brand identity design for VELA — a luxury candle brand built around one idea: a candle burns for a few hours, but the memory lasts considerably longer.
this project includes full packaging design, botanical illustration, brand identity, and campaign visuals — all designed to turn everyday moments into unforgettable memories.
scent is the fastest way back to a feeling. VELA was designed to take you there.
if you're looking for a brand designer or packaging designer for your next project — I'm open for freelance & full-time work. link in bio.
Beautiful work!