As we enter the beginning of Spring, my submission for the Kittl Challenge brings a piece of Greek mythology to the modern screen.
The Concept: The myth says, by eating the pomegranate seeds, Persephone became tied to the Underworld. When she returns to the surface, spring comes, and when she descends, winter follows.
The Technique: This is a continuous cinematic loop with no cuts. I designed it this way to represent the unbreakable cycle of time. On social media, this format encourages repeat views as the end flows perfectly back into the start.
The Persephone concept is gorgeous — and designing it as a seamless cinematic loop is such a smart choice for repeat views. The pomegranate visual is striking!
How many concepts die in your drafts folder? 💀
In the spirit of Inktober, a digital sketch that never saw the light.
This was a lettering-inspired brandmark sketch playing with the letter K and the movement of hair. I archived it before presenting it. Not because I didn’t like it, but because I felt it wasn’t the right direction for that project.
This is how it would probably have looked, there are still things I’d want to refine.
Has it ever happened to you that you discard a concept even though you like it?
Love the idea of sharing concepts that never made it to the final stage! The K and hair movement is a really interesting direction. Do you usually revisit archived concepts later, or do you prefer to leave them behind?
How many concepts die in your drafts folder? 💀
In the spirit of Inktober, a digital sketch that never saw the light.
This was a lettering-inspired brandmark sketch playing with the letter K and the movement of hair. I archived it before presenting it. Not because I didn’t like...
The K on the tablet has more life than most finished marks I see, and the glossy metal piece in the third frame shows the curve can carry weight outside a screen. Honest pushback: a mark this strong sitting in an archive is the real cost of skipping the pitch. Did the K lose on legibility, or was it the direction?