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Aiden Fishbein
• May 26
Your software explainer probably doesn’t need more motion.
It probably needs more restraint.
Too many SaaS videos try to prove value by showing everything at once, every feature, every menu, every capability.
The result?
A product that feels harder to use than it actually is.
Good explainer videos don’t overwhelm. They guide.
→ One user journey. → One clear workflow. → One action at a time.
Wrote a full breakdown on planning software explainers that actually help demo traffic convert ↓ https://www.braeid.com/article/2026/5/11/how-to-plan-a-software-explainer-video-that-actually-converts-demo-traffic

braeid.com

How to Plan a Software Explainer Video That Actually Converts Demo Traffic — BRAEID

A software explainer video should do one thing well: make the product feel easy to understand. Not overloaded. Not over-produced. Not like a guided tour through every feature your team spent two years building. Especially for demo-stage buyers, clarity matters more than hype. The goal is simple:

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