Crafting @ContraCoffee's Visual Identity & Content StrategyCrafting @ContraCoffee's Visual Identity & Content Strategy
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Biğçe Eylül's avatar
Biğçe Eylül AŞIk
• 1d
Title: @ContraCoffee: Visual Identity & Content Strategy for a Boutique Coffee Brand
Project Description: This project aims to construct a comprehensive visual ecosystem for "@ContraCoffee," a conceptual boutique coffee brand, and deliver it through a cohesive content strategy. To reflect the brand's core values of "authenticity" and "craftsmanship," a visual language blending traditional and modern elements was developed. The scope of the project includes logo design, color palette creation, typography selection, and content drafts that translate this identity across both physical and digital touchpoints.
Design Approach:
Color Palette: Dark wood textures and a gradient of coffee tones form the foundational palette, emphasizing a warm and inviting atmosphere. Mature, sophisticated secondary colors like burgundy and khaki green were introduced to provide a grounded contrast.
Typography: A modern yet timeless serif font was selected to reinforce the premium, "boutique" feel.
Visual Storytelling: Social media content concepts focus on capturing the shop's ambiance, the artisanal coffee-making process, and the authentic customer experience.
Mockups: Conceptual designs for physical assets were created, including branded ceramic coffee mugs and wooden table setups.
Skills Utilized: Brand Identity Design, Visual Storytelling, Social Media Content Strategy, Color Theory, Typography, Photo Editing & Manipulation.
Social Content DesignColoristGoogle GeminiAdobe PhotoshopBrand Audit Design
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