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Three tests every logo has to pass before it leaves our studio:
1. Does it still read at favicon size?
2. Does it hold up in a single color?
3. Can someone describe it after seeing it for three seconds?
If it fails even one, it goes back to the sketchbook. A mark that survives these usually survives everything else too, from app icons to packaging.
What's the one test you never skip?
The three-second recall test is the one I never skip. Favicon readability keeps it working at every size, but if someone can describe it from memory, the mark will stick anywhere.
The network for creativity
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