Visual Identity and Brand System for Colégio Altiora

Visual Identity and Brand System for Colégio AltioraVisual Identity and Brand System for Colégio Altiora

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Mateus Franzé

pro

• 8h

Torna-te quem tu és. Become who you are.

That is the motto of Colégio Altiora, and the whole identity starts from it. Altiora is Latin for "higher things", so the symbol is a small "a" built from two pieces, an arch that rises and a yellow ball.

From those two pieces came everything else. The patterns, the brand elements, the icons for the school app, the classroom signs and the uniform all share the same arch and the same ball.

A school for those who always reach higher.

Brand Design Art Direction visualidentity Logo Design Adobe After Effects Adobe Illustrator Figma

Artur Mikhov

pro

• 8h

Pulling the patterns, icons and even the uniform from one arch and one ball is what keeps this feeling like a system. Did you set firm rules for where the ball sits against the arch, or let each application find its own balance?

Mateus Franzé

pro

• 4h

Thanks, Artur! Inside the logo it's fixed, the ball never moves or changes size. Outside of it, the ball is the one piece that's free. It jumps higher each time, rests in the cradle, crosses the bridge and turns into the sun. The firm rule is in the patterns, where elements never mix, so each one grows from a single idea.

nocturne

pro

• Oct 27

New on Contra, not new to design.

I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.

Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.

Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.

Brand Design Logo Design Web Design

Wisdom Johnson

• Oct 28

The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....