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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most designers complain that their clients "always pick the boring option."
Usually, that’s because the designer didn’t give them a bridge to the bold one.
In our latest podcast episode, @Alex Aperios shared his 3-option presentation strategy:
The Safe Idea (The baseline)
The Middle Ground (The compromise)
The Wild Card (The one that actually makes them stand out)
The trick isn’t just showing the Wild Card. It’s framing the safe option as the "invisible" choice. You show them exactly what "standard" looks like, so they can finally see why they need to be bold.
We also got into why he defends the Kia rebrand (a hill he’s willing to die on) and how skating taught him more about brand loyalty than design school ever could.
Watch the full episode: https://youtu.be/sp23QtaC9x4?si=GgYOzscmDEEo3goA
Today, I want to show you the music player that inspired me to build SukhSangeet — a Personal Audio Workspace & Playlist Engine.
This project started as an idea and eventually evolved into SukhSangeet, with a stronger focus on playlists, music discovery, and a better listening experience.
Nice work making a fairly dense education offering feel approachable. The orange accent and modular content blocks give the Webflow layout a clear path from discovery to action.
