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Social Media Content Strategy: Posting With Purpose
Every post should have a clear purpose.
This approach keeps content intentional, audience-focused, and aligned with the brand’s growth goals.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Rebuilding a B2B SaaS site for four different buyer segments
One SaaS product, four different buyers. The marketing site pitched all of them the same way, same benefits, same order, same angle. Each segment had different priorities and different reasons to care. Nobody bounced immediately, but they didn't stick around either.
Mapping the page against user interview notes from four segments showed the real problem: every concern those groups raised was already on the page, just never near the top, and never in their language. It wasn't a content problem. It was a sequencing problem.
I rebuilt it as four dedicated industry pages, one per segment. Same core value, but the story got rebuilt for each one, leading with that segment's specific pain points before the feature list. The page had to prove it understood their business before it asked for anything.
Conversion to book a demo nearly doubled, and prospects started showing up to calls already understanding how the product applied to them, instead of us explaining it from scratch.
Same product, same core value. What changed was the order and the language, and that's what made it land.
Nice one Aziz, very cool gradient! 🙌
A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
Migrating the problem from WordPress to Webflow to Framer hoping the platform solves it isn't it.
If you dont change the content and how your brand reflects it, you'll get the same results.
