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A cinematic therapy commercial about vulnerability, healing, and the power of being heard. Through intimate storytelling and realistic emotion, the film reminds us that seeking support is a sign of strength.
"Your mind deserves care too.":
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Dynamic Ad Creative & Social Architecture for Diggger
For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.
The Strategy & Execution
I approached this creative direction by blending UI design psychology with immersive product framing:
UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.
Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.
Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.
The Results
💥 +170% Increase in Social Ad Click-Through Rates (CTR)
📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages
✨ +190% Growth in cross-category menu awareness for the franchise
🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice
#SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
It looks amazing tho 🔥
To be honest, the original logo was supposed to be way more “proper” and traditionally elegant, but then I realized:
Why mask the gen-z chaos? I decided to let my 23yo fantasy run wild, and that’s how this playful, Y2K-infused luxury was born.📎⛓️🪩
First drop up close: The VELVUE Whitening Strips.
——
Ready to make your own brand hit the market like a tornado? Whether you’re starting from scratch or your current business desperately needs that high-end rebrand, let’s make it happen. ✍🏼
freelancergraphicsdesignerbranddesignerBrand DesignBrand StrategyGraphic DesignAdobe IllustratorAdobe PhotoshopCanva
Sick 🔥
NEDETSKIY MIR — 27-Minute Immersive AI Performance
November 2025
A multi-surface projection installation exploring memory, childhood, and the things we leave behind in the dark. Twenty-seven minutes of generative imagery built for a fully enclosed projection hall — walls, floor, and ceiling becoming a single continuous canvas.
The piece moves through chapters: porcelain dolls with cracked faces, a girl marked by streaks of color and grief, ritual spaces stripped of comfort, and a final passage of red water that engulfs the audience entirely.
Role: Director, AI Visual Direction, Pipeline Architecture
Tools: Veo 3 (~85% of all motion content), Kling, Higgsfield, Seedream4, Nano Banana, After Effects
Format: Live multi-surface projection / 27 min / Original score
Premiered: November 2025
Built around the question of what happens when childhood imagery refuses to stay innocent.
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