Love this framework Evgeny! That first-screen rewrite test is so practical - such a clear way to diagnose if it's a content problem or a structural one. If it fits the layout, start with copy, if it needs a new section or path, you know it's deeper. Simple but super effective filter before committing to a full redesign!

This test saves founders so much money. Most "we need a redesign" calls I get are really "we need a new first sentence". The layout is usually fine. The copy just stopped matching the business.