As a small personal project, I created an imaginary pet supply brand with my dog, Lola, as the mascot. I wanted to create a brand package that feels cohesive, but still keep the scope relatively small to be able to finish the project within a reasonable timeframe.
The entire brand is carried by the illustrations of my dog and brought to life with vibrant colours, abstract shapes and playful typography.
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.