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Designed a bold, vintage-inspired streetwear graphic for That Girl Life. This piece combines gothic typography with delicate floral illustration to represent strength, independence, and femininity. I created the layout with apparel printing in mind, ensuring clean linework, balanced composition, and a design that works across t-shirts, hoodies, and other merchandise. My focus was on creating a premium, wearable graphic that feels timeless while aligning with modern streetwear trends.
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Starting from a black-and-white sketch, I built the lamp's ceramic base and rice-paper shade using Envato's AI toolkit, tagging reference materials directly so AI wasn't guessing at textures it can't always read from an image alone.
AI was great at generating options. It was not great at knowing which option was right; I rejected a full batch that technically worked but lost the silhouette I actually wanted, and hand-retouched a detail (the finial) that AI kept leaving unfinished.
The bigger call AI couldn't make: timing this launch to back-to-school season in Vietnam, when áo dài comes back out. That's not a style choice; it's a commercial one.
See the full process and the part AI couldn't do in the VIDEO below. 👇
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A recent brand identity exploration for Sivox, a digital marketing agency focused on helping ambitious brands grow faster online.
The logomark combines the letter S with forward-moving arrows, creating a clean geometric symbol that represents growth, momentum, and measurable results. Every element was designed to communicate progress while keeping the identity modern, bold, and highly recognizable.
From the logo and typography to the social assets and brand applications, the goal was to create a system that feels consistent, scalable, and ready for a digital-first business.
What's your favorite application in this identity: the logo, hoodie, social post, or smartwatch? 👀
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Introducing Maison Élan
Maison Élan is a contemporary fashion label specializing in modern wardrobe essentials designed for longevity and versatility. The brand needed a visual identity that reflected confidence, simplicity, and editorial sophistication.
The identity system was designed to function seamlessly across digital and print applications. The final outcome positioned the brand as modern and fashion-forward while maintaining timeless appeal.
View the full project here:
