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Lingua is an AI powered voice translation app designed to help people communicate naturally while travelling. Although the technology was advanced, the early brand felt too technical and intimidating.
We began with a full brand strategy sprint to define purpose, audience, and positioning, focusing on moments where users feel vulnerable in unfamiliar places. Using that strategy, we created a warm, human brand identity and website, including logo, colour palette, typography, and UI direction.
The result is a calm, approachable brand that positions Lingua around connection, not complexity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Another quick project ⚡️ but with a slightly different approach.
Worked closely with the marketing team on this one.
We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.
First, we created the full course page to test if the offer would actually be interesting for the audience.
The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.
Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.
Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀
Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.
Exploring the dark side of web3 interfaces.
Cooked up this visual concept for univ.0 turning quantitative finance data into a fluid webgl experience. prototyping crazy interactions in unicorn studio has been a vibe lately. It’s just a concept for now, but the aesthetic is locked in.
Impressive!
Unused work doesn't mean it's wrong...
This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little.
How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)?
The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is.
It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning.
Just emphasising certain attributes over others.
I loved this direction. Thankfully I loved the chosen one too.
This is amazing 🔥
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