Lingua is an AI powered voice translation app designed to help people communicate naturally while travelling. Although the technology was advanced, the early brand felt too technical and intimidating.

We began with a full brand strategy sprint to define purpose, audience, and positioning, focusing on moments where users feel vulnerable in unfamiliar places. Using that strategy, we created a warm, human brand identity and website, including logo, colour palette, typography, and UI direction.

The result is a calm, approachable brand that positions Lingua around connection, not complexity.