How can branding make people feel part of a community?

When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.

One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.

These elements turned the identity into something people could interact with, share and make their own.

It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.

Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet. Let me match the vibe using my delicious swatches 😊

Some flavors take you back to a place. Some bring a memory to life.

Ferma Kumbusha is a beverage branding concept built around the connection between flavor, culture, and the moments we carry with us. From the packaging to the typography and visual details, every element works together to tell a story that feels authentic, distinctive, and full of character.

Because great branding doesn't just catch your eye. It makes you feel something.

#BrandIdentity #PackagingDesign #BeverageBranding #VisualIdentity #BrandDesign

Flavour and memory is a strong idea for a beverage brand because it gives the packaging a story to carry rather than a flavour to announce. The typography is doing most of that work here. Is Ferma Kumbusha a concept or heading to shelves?