Explore REFORMR: A Structured Reformer Pilates Studio ConceptExplore REFORMR: A Structured Reformer Pilates Studio Concept
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May's avatar
May - Brand designer & strategist
pro
• May 6
REFORMR is a reformer pilates studio concept built around structure, control, and intentional movement.
The direction combines softened athletic energy with a more refined and atmospheric visual identity system; balancing performance with restraint across both physical and digital touchpoints.
For this first presentation, I explored: • identity direction • visual language • tactile brand elements • digital applications • spatial and editorial-inspired compositions
Built to feel calm, recognizable, and structured without losing warmth.
Part 2 + full case study coming soon ✦
Brand DesignLogo DesignUI DesignAdobe SuiteFigma
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Tooba's avatar
Tooba Kashif
• May 12
That R mark is doing a lot of heavy lifting.. Waiting for part 2!
Madob 's avatar
Madob Acharjya
• May 7
Nice!
Muhammad's avatar
Muhammad Azeem
• May 13
Exceptional balance between performance and restraint. The identity system feels elevated, intentional, and deeply aligned with the REFORMR philosophy — calm, structured, and instantly recognizable.
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