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REFORMR is a reformer pilates studio concept built around structure, control, and intentional movement.
The direction combines softened athletic energy with a more refined and atmospheric visual identity system; balancing performance with restraint across both physical and digital touchpoints.
For this first presentation, I explored:
• identity direction
• visual language
• tactile brand elements
• digital applications
• spatial and editorial-inspired compositions
Built to feel calm, recognizable, and structured without losing warmth.
Part 2 + full case study coming soon ✦
Nice!
Lovely 😍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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