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I have been working on Email newsletter design.
If your brand doesn't have an automated backend infrastructure to catch those shoppers, you aren't just losing sales—you are actively wasting your ad budget to acquire traffic for a leaky bucket.
E-commerce founders: Are you actively tracking your cart abandonment recovery rate this season? Let's talk in the comments.
Absolutely. A good email design means little if the backend isn't set up to convert those shoppers.
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Quick case study on a rebrand project that clarified focus and brought distinction to an already-amazing business. Formerly known as Ivory Home, REI Studio in an interior design studio that helps investors design their flip projects better, faster, and for a higher return. Offering pre-designed packages and custom design services, REI Studio solves a very specific problem within the investor community.
The business model wasn’t the problem….
The problem was a well-known, established Utah home builder, Ivory Homes, dominated search results. Prospects confused the two constantly, and the studio struggled to rank for its own name...
So we changed it....and elevated their visual identity to match their authority in their space while doing it.
Worth a peak!
Renaming to get out from under a search collision means giving up whatever recognition the old name had built. Did the new identity carry most of that over for existing contacts, or did the name need its own push after the switch?
Editorial Layout Design | Management Olympiad Heroes
Designed and formatted an editorial-style publication featuring interviews and event photography from the Management Olympiad. Focused on clear typography, structured text layout, image placement, and a consistent visual hierarchy to create a clean and professional result.
Skills: Editorial Design, Page Layout, Typography, Photo Editing, Print Design.
See exactly what’s driving revenue, where growth is leaking, and which products, channels, and customers deserve more investment.
I developed an e-commerce growth intelligence system around one question:
Where should the business invest next?
Most stores already have plenty of data. The harder problem is understanding what that data means for revenue, marketing spend, products, and customer growth.
So instead of building another dashboard full of charts, I’m structuring the system around decisions.
It brings together signals such as revenue, ROAS, CAC, conversion, product performance, repeat purchases, and retention to identify things like:
which channels deserve more budget, where acquisition is becoming inefficient, which products attract traffic but fail to convert, and where repeat customers are creating stronger value.
The goal isn’t just to answer:
“What happened?”
It’s to answer:
“What should we do next?”
Because the most useful analytics system isn’t the one with the most charts.
It’s the one that makes the next business decision clearer.
Tags: E-Commerce · Marketing Analytics · Data Analytics · Power BI · E-commerce Management
Marketing AnalyticsData AnalysisecommerceeCommerce ManagementMicrosoft ExcelMicrosoft Power BIShopify
Exactly. Analytics becomes much more valuable when it helps businesses make smarter decisions, not just track numbers.