A refined visual identity created for Black Mist, a modern perfume brand built around mystery, elegance, and timeless sophistication.
The identity combines a bold BM monogram with an elegant high-contrast wordmark, creating a distinctive and premium presence across perfume packaging and brand applications.
For the packaging direction, I explored a burgundy + champagne gold palette to reinforce the luxurious and mysterious character of the fragrance.
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
The C-shaped mark is my pick. The notched outline stays readable even when it gets small. Did the rejections come down to concept, or to how they held up at tiny sizes?