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Design A (Natural Minimalism) showcases an organic, eco-friendly aesthetic using earthy green, off-white, and wood-brown tones alongside delicate leaf illustrations and a bamboo-capped glass jar to communicate sustainability and pure botanical ingredients. In contrast, Design B (Modern Fresh) adopts a clean, clinical approach centered on deep blues, white accents, dynamic wave graphics, and Poppins typography to emphasize hydration, trust, and contemporary skin protection. Both visual concepts deliver complete packaging identities—featuring 3D renders, flat print layouts, structural box dielines, and technical color palettes—tailored to distinct market positioning
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I explored a motion blur effect to add movement and energy to the jewelry campaign, so which direction works better for LUMA?
28 voted
48%
30 voted
52%
58 votes
Closed
Pendant as a hero feels insanely premium! The contrast between the sharp jewelry contours and the soft motion-blurred background really brings out the "Sculpted by Motion" concept. Beautiful execution! 💎✨
Fizzo is a conceptual packaging design project, developed as a portfolio exercise: a fictional sparkling kombucha line imagined as a brand extension of Tao Kombucha.
The project explores how a brand built on health and purpose can enter the "ready to drink" kombucha movement, closer to a premium soda than a supplement, without giving up the identity it has already built, creating a sub-line endorsed by the parent brand, free to communicate energy and instant pleasure.
The work covers naming, positioning, a flavor-based color system, illustration direction, and typography, applied across 4 SKUs: passion fruit, cashew fruit, açaí, and guava.
Conceptual project, not affiliated with the real brand.
Full project on Behance: https://www.behance.net/gallery/254205011/Fizzo-Kombucha-Packaging-Concept
Product DesignProduct StrategyAdobe IllustratorAdobe PhotoshopFigmaproductdesignerpackageartdirectorPackaging Design
looks super refreshing, sparkling kombucha sounds like a dream.
I prefer the vintage approach because it feels more distinctive and has more character. The imperfections and hand-crafted feel make the label feel memorable rather than overly polished.
Is minimalism doing this label a favor, or losing what made it charming? 🤔
Found this while flipping through a Japanese book of vintage canned food labels and decided to give one a rework. Same ham, completely different shelf presence.
Vintage approach: hand painted illustration,...
43 voted
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27 voted
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70 votes
Closed
definitely agree, it's why i chose the same option!