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Created NURA™, an emerging wellness brand developing grounding fitness products and EMF-shielding luxury bedding for the way we move, sleep and restore. As founder, I lead the brand from concept to launch, including positioning, product strategy and development, visual identity, go-to-market planning, content, partnerships, crowdfunding, investor materials and early operations.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
Really love the concept!
Boom! 🚀 Just dropped the full case study for Runfluence on my Contra portfolio! So pumped to finally share the complete breakdown of this brand launch! 🔥💥
We had the incredible opportunity to build a high-octane, bilingual visual identity from the ground up—capturing the grit, velocity, and community spirit of urban running culture. From crafting motion-heavy art direction to engineering a dual English/Arabic typographic hierarchy and custom athletic gear, this project was pure dynamic energy from start to finish.
I'd deeply appreciate your support! Take a look, drop a comment, or leave a like to let me know your thoughts. 👇✨
Looks GREAT 🔥
Created a warm, minimalist brand moodboard for Solara Studio, focusing on earthy tones, elegant typography, and a calm lifestyle aesthetic. The concept combines fashion, coffee, stationery, interiors, and slow-living elements to create a cohesive and premium visual identity.
Warm😍