Today, a website that sells needs more than just a beautiful design—it needs social proof.
Imagine having a sequence of videos where your own clients talk about your products, the service they received, and the results they achieved. This builds trust, strengthens your brand, and increases the chances of conversion.
Remember: people do not buy only products or services. They buy stories, experiences, and the confidence shared by those who have already lived that journey.@
PH7 Mind and Body Wellness
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙