Which one would you brand the bakery on?

The first is a forest green bag on coral, the loaf tipped out of it, a dark green disc behind, crumbs scattered on the surface, fine serif in cream.

The second stands upright, a cobalt bag on a cobalt block against yellow, the loaf rising out of the top, window light across the wall, crumbs at the base.

One sells the loaf. The other sells the shop.

👇 #packagingdesign #brandconcept #foodphotography

window

Which one would you run?

The first is a terracotta tin on a blue ledge, whitewashed arch and sea behind, a cracked pod and a pile of loose cacao beside it, olive branch and clay urn in frame.

The second is a cream tin with a brown lid on a yellow disc against deep red, one bean at its base, light raking across in hard diagonals.

One sells the origin. The other sells the object.

👇 #packagingdesign #brandconcept #productphotography

Both works are great, but I like the Coastline