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Finishing a project and sitting on it is its own kind of patience test. 🙃
You're proud of the work. Parts of it are ready. But the client still needs time to launch, and honestly, that's the right call.
This rebrand and website for a physical therapy clinic in California is one I wrapped up late last year. We just launched, and looking back, the wait was worth it. The brand landed where it needed to: aligned with the right audience, with a personality that actually comes through.
Still… the in-between never gets easier.
A few more projects are sitting in that "not yet" phase. Anyone else live here?
This is really well done—strong execution and great outcome. For someone trying to achieve similar results, what’s one piece of advice you’d give them?
Thanks so much!
It's hard to pick just one, but I'd say this: rebranding projects are special because there's already so much context to work with. Your job isn't to start from scratch, it's to listen carefully, observe what's working, and identify what's missing. Not based on...
• 8h
this is amazing work
Thanks! 😊
Looks really nice and clean! 🔥
Thanks! 🔥
• 8h
this is great
Thanks so much!
This is my favorite from you omg!
Awwww! Thank you, Chavi 🥰
• 6h
Looks cool
Thanks!
Great work
Thanks!
Very Clean!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your rebrand isn't going to fix your pipeline.
I've sat in the kickoff call where a founder says it out loud: "Our brand doesn't match the product anymore, and I think that's why deals are stalling."
Sometimes it's true. Most of the time, the brand is the one thing they can control when the harder stuff feels stuck.
Here's the test I run before I'll take the project:
If your sales team started saying a sharper version of your positioning tomorrow, would deals move? If yes, you don't need a rebrand. You need a messaging fix and a website that actually reflects it.
A real rebrand is for companies at an inflection point: new category, new buyer, new stage, new product surface area. Not companies with a slow quarter.
The reason most rebrands don't move the needle is that they were never the bottleneck. The brand got blamed for a positioning problem, and six months later the logo is prettier and the pipeline looks the same.
Strategy before aesthetics. Always. Even if it means telling a client they don't need what they came to buy.
I've turned down more "rebrands" in the last 12 months than I've taken. It's the most counterintuitively good thing I do for my pipeline.
Not everyone is willing to turn down work for the greater good of the project as a whole. Love your commitment to integrity 🙌
It's been a long time coming, but I've finally updated my website (and had so much fun doing it). Take a look: onyourtiptoes.com <3
Great portfolio & projects, the interaction with letters at the footer makes it more interesting :)
Branding project sneak peek - full site coming soon👀
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