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It's 3am. You're awake.
Not from a nightmare.
But from next month's revenue.
Last month: $38,000 (great!)
This month: $22,000 with 8 days left (stress)
Next month: Who knows (anxiety)
You don't have a revenue problem.
You have a predictability problem.
Revenue without predictability creates:
→ Constant anxiety
→ Reactive decisions
→ Feast-or-famine cycles
→ Inability to plan
→ 3am revenue checks
Businesses that let you sleep have systems creating predictability:
→ Email sequences with known conversion rates
→ Lead generation with consistent pipeline
→ Sales processes with measured percentages
→ Retention systems with predictable renewals
It's not about MORE revenue.
It's about KNOWING what to expect.
$25k monthly beats $50k one month, $10k the next.
Hope keeps you up at 3am.
Systems let you sleep at 10pm.
Couldn’t agree more predictability beats unpredictability every time. Systems aren’t just about efficiency, they’re about peace of mind and smarter decision-making.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The most expensive decision ecommerce founders make isn't a bad hire or failed ad campaign.
It's deciding that "good enough" revenue is fine; without diagnosing what it's actually costing them.
Thesis: Stores don't fail loudly. They bleed quietly.
The cost of inaction isn't zero; it's just invisible.
The hidden math:
You're doing $75K/month.
• Conversion: 2.1% (feels average)
• Cart abandonment: 67% (feels normal)
• AOV: $52 (feels fine)
But what if:
• 35% of abandonment is fixable checkout friction
• Conversion could be 3.2% with proper structure
• AOV could be $67 with strategic product pages
The actual cost:
At 3.2% conversion with $67 AOV: $137K/month, not $75K.
That's $62K/month left on the table. $744K annually.
Not because you're failing. Because you never diagnosed what "normal" was costing you
Why this happen ↘
Really strong framing. “Not broken, bleeding quietly” is such a powerful psychological reframe — it shifts the conversation from blame → awareness. Subtle but very persuasive positioning.
Startups don’t need more data , they need clear decisions.
Most teams collect sales, marketing, and customer data but struggle to answer:
• Why are conversions dropping?
• Which customers drive real revenue?
• Where are we losing money?
I help turn raw data into clear dashboards and actionable insights.
🔎 I can help with:
✔ KPI dashboards (Power BI / Excel)
✔ SQL analysis & reporting
✔ Customer & revenue analysis
✔ Funnel & retention insights
✔ Basic predictive models
I focus on practical insights — not just charts.
📩 Open to short-term and ongoing analytics projects.
— Rabi Ali
Data Analyst | SQL | Python | Power BI
You were resting when I shared this case study. Check it out and let me know your thoughts.
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