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Startups don’t need more data , they need clear decisions.
Most teams collect sales, marketing, and customer data but struggle to answer:
• Why are conversions dropping?
• Which customers drive real revenue?
• Where are we losing money?
I help turn raw data into clear dashboards and actionable insights.
🔎 I can help with:
✔ KPI dashboards (Power BI / Excel)
✔ SQL analysis & reporting
✔ Customer & revenue analysis
✔ Funnel & retention insights
✔ Basic predictive models
I focus on practical insights — not just charts.
📩 Open to short-term and ongoing analytics projects.
— Rabi Ali
Data Analyst | SQL | Python | Power BI
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Project Title:
Sales Performance Dashboard Using Power BI
Description Example:
Designed an interactive Power BI dashboard to track sales performance, revenue trends and monthly KPIs. Automated data transformation using Power Query and built dynamic Excel models for reporting accuracy.
Tools Used:
• Microsoft Excel
• Power Query
• Power BI
Most dashboards fail before they are even built.
Not because of bad charts.
Not because of wrong formulas.
Because the data underneath is structurally broken.
Here’s what I see often in small businesses:
• Dates stored as text
• Multiple columns for the same metric
• Inconsistent naming (Revenue / Sales / Total Sales)
• Manual copy-paste every week
• No clear data flow
Then they ask:
“Why doesn’t this dashboard update properly?”
A dashboard is just a mirror.
If the data structure is messy, the reflection will be distorted.
Before I build any report, I focus on 3 things:
Standardized column logic
Single source of truth
Repeatable data flow (no manual dependency)
Clean structure → Reliable metrics → Better decisions.
If your reporting feels fragile, the issue usually isn’t Excel.
It’s the foundation.
Completely agree. Dashboards amplify whatever foundation they sit on — messy data → misleading clarity. Standardization and single source of truth are massively underrated.
I transform messy data into powerful, automated Excel dashboards and Pivot Table reports that save time and improve decision-making. From data cleaning to advanced formulas and KPI tracking, I deliver accurate, user-friendly, and business-ready solutions that help you understand your numbers instantly and grow faster.
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