A launch film for a health product has to earn trust before it can impress.
For this AI health assistant, I created the motion design that brings the product into everyday life: calm pacing, soft glass surfaces, and an interface that lives inside real scenes.
Vertical. In the horizontal cut the before/after cards sit small in the middle of a lot of empty frame, and on a phone that's exactly the part a doctor needs to read. Also worth checking Meta's rules on before-and-after images for cosmetic procedures before it runs; the "Doctor"...