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“I am learning copywriting and improving my writing skills.”
Good luck
Good luck. Use every resource available out there. Don't forget to read the classics.
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A glimpse of the Instagram Reels content I created for Sinar Joyoboyo Plastik, a plastic packaging manufacturer whose audience includes small business owners, merchants, and UMKM businesses. 📦🎥
For this project, I focused on creating educational and product-focused content that helps business owners better understand different types of plastic packaging and how they can be useful for their products.
The challenge was to communicate product features and technical information in a way that wouldn't feel too complicated or overly promotional.
I developed short-form content that combines product education, visual demonstrations, and engaging storytelling to make the information easier to understand and relevant to the target audience.
The content mainly highlights:
Product features and specifications
Packaging functions and benefits
Educational information about plastic packaging
Tips and considerations for choosing packaging
Product-focused content tailored to UMKM and merchants
The goal was to create content that doesn't just showcase the product, but also helps the audience make better packaging choices for their business. ✨
I enjoy turning product-focused information into simple, educational, and engaging social media content that speaks directly to a brand's target audience.
Looking to make your product or packaging content more engaging on social media? Let’s connect! 🤝
Just had the best conversation with a copywriter of 20+ years exp that I will never forget.
We were talking about how to stand out as a writer today, given that AI has made everything noisier.
Her answer was simple and a little uncomfortable:
Find your voice. Then trust it enough to say the thing nobody else is saying.
She put it this way: the ones who find their voices and speak up are the ones who make a real difference. It is hard and it is scary and it does not always lead to success. But it is necessary.
Then she said something worth sitting with: if you do not trust your own voice, AI or other, more risk-taking writers will beat you out.
I know what brave copy looks like. I have written it. But the real question is where do we draw the line between bold and reckless, between saying what needs to be said and saying what gets attention for the wrong reasons?
Her answer to that was simpler than I expected: start by saying only what needs to be said. Write fluff and filler and you will fade out.
That distinction matters more now than it ever did.
What is the best piece of writing advice you have received that took time to actually land? 👇
I’m a passionate content writer who enjoys creating clear, engaging, and reader-friendly content. I can write blogs, social media content, website copy, captions, and educational content. I focus on simple language, originality, research, and delivering content that connects with the target audience....
