The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Coca-Cola's new identity has been criticized for being "before and before". A refresh so subtle that many people don't even notice it.
Personally, I think that's missing the point
Coca-Cola chose refinement over reinvention.
When you're working with one of the most recognizable brands on the planet, success isn't measured by how much you change, it's measured by how much you improve without losing what people already love.
Curious to hear your thoughts on the comments 🥤
Good one👏🔥
thank you
Agustin I love this style 😍
thanks man!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Lucra Project Kickoff — Starting a Rebrand from Zero
Every rebrand starts the same way: a blank page and a long list of questions.
Before a single color or typeface gets chosen, we run a full discovery process: positioning, audience, voice, visual references, and competitive landscape.
The goal is simple: understand the business well enough that design decisions stop being guesses.
Next up: research.
Starting with positioning, audience, voice, references, and competitors gives the visual work a real backbone. Which discovery question usually exposes the clearest rebrand direction fastest?
When working on the Hotplate site, we kept coming back to one idea: it should feel human, organic, not corporate.
The masking tape, polaroid reveal effect, almost as if it's developing in your hand, are a small piece of that. 📸
Made in Framer by Ancorpoint
Looks neat!
Added some motion to the Marigold concept over the weekend, first time playing with Figma motion as well. Pretty straight forward.
2 more
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?