How do you design a therapy platform for two types of users with different needs without making the experience more complicated? That was one of the main challenges behind PsyHello. For clients, the experience needed to reduce uncertainty around choosing the right therapist and provide more clarity in a context that can already feel sensitive and overwhelming. For therapists, the platform needed to offer a professional way to present their services, communicate the value they provide, and build trust from the very first interactions. The challenge wasn’t simply to design two different user flows, but to bring them together within the same product without losing simplicity and consistency across the experience. Throughout the design process, I focused especially on: • defining distinct user journeys, connected by the same product logic • creating an information architecture that reduces cognitive load and makes decisions easier • prioritizing essential actions and reducing points of friction • building trust through structure, consistency, and transparency of information • balancing an empathetic experience for clients with an efficient and professional one for therapists What I enjoyed most about this project was the complexity behind an experience that, on the surface, needs to feel simple. When designing for two types of users within the same product, you need to balance different needs, contexts, and goals without losing clarity across the experience. PsyHello was a project that pushed me to look beyond the interface and focus on how all of these needs come together into one coherent experience. 🌱 #UXDesign #ProductDesign #UIDesign #UserExperience #ProductThinking