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Super proud of this sound design I compiled 48 hrs before the content deadline.
I created what turned out to be a very late entry into last month's "Runway — Pitch Contest for Shows That Don't Exist Yet". I wasn't selected, but that's not really what stayed with me.
The process reminded me how important it is to keep making things, even when the odds aren't...
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sound ON 🔉
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. 🏀
The process was way more fun than I expected.
• Started with 4 logo concepts and picked my favorite.
• Tweaked the colors in Figma.
• Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
• Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. 👇
So happy to share this wonderful hashtag#sounddesign exploration in collaboration with TimeFrame . Hope you enjoy it
hashtag#2danimation hashtag#productvideo hashtag#music hashtag#sound hashtag#explainer video
Nice work👏🔥🔥
Project Title: AURA Fine Jewellery — Integrated Luxury Campaign & Process Walkthrough
Project Description:
Here is my official entry for the #EnvatoChallenge. This submission features a complete, high-fashion multimedia suite for AURA Fine Jewellery, bridging traditional Indian heritage with contemporary corporate design.
The package contains our clean cinematic commercial video, five high-resolution editorial print posters, and a comprehensive production walkthrough video demonstrating my asset generation pipeline across Envato Elements, CapCut, and Adobe Express. Please see more posters below in the comments section. Thank you for your time and consideration.
Here is the official production walkthrough video detailing my full process from scratch, along with our remaining campaign formats! Also consider this judges
Which of the 5 AURA designs is your absolute favorite? Drop your pick in the comments—I'd love to see your taste!
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