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Discomorphism đĒŠ yes or no? đ
Spotify's disco ball made sense to me. The shape, the world of music and nights out, the campaign giving it context. It all held together.
So I tested two more.
Case A / Tinder: the flame, the playful energy, the world of connection and nights out. It just fits. â
Case B / PayPal: in my opinion, when your whole promise is trust and security, this kind of treatment works against you. â
Same technique. Different story.
And I think this goes beyond the trend. Knowing your brand foundations is what makes this decision obvious. No framework needed.
What's your take? Which brands could pull this off and which ones should never go near it?
PS: asked Claude for the prompts, ChatGPT generated these in a blink. đ
It's giving disco vibes
Exactly!
Try bubblemorphism, I saw figma and Supabase doing so.
First brand that came to my mind with this đđŊ
Giving a Happy Birthday vibe! đ
Must be nice!
woww
đ
Wow, love this đ
Thank you!
You're welcome!
Visually amazing!
thanks!
đ đ
haha super nicee!
thanks!
Looks good!
Thanks!
Impressive work
thanks!
âĸ May 23
Discomorphism is the new deal
Here for every morphism era đ
Love this style
There's something genuinely fun about it, right? đ
Spotify worked because music and nightlife already have that energy. Tinder makes sense too â fire, connection, chemistry. But PayPal? Trust and security need stability, not playfulness. You're right â same technique, different story. I think banking, healthcare, legal services...
Beyond discomorphism, it's really about knowing your brand well enough to decide what fits and when. Some styles are just incompatible with certain promises, and no trend changes that.
On education I'm divided too. Duolingo has pulled off a lot of unconventional things and it...
You're right â it always comes down to brand personality, not just the trend. Duolingo works because their entire voice is unconventional. They didn't force a style on a serious brand. They built a brand that can carry that style.
The real question isn't "should we use...
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đ Hi everyone!
My name is Anastasiia, though most people know me as Rada.
Iâm a Product Designer from Ukraine who enjoys turning complex problems into simple, meaningful experiences.
While design is my profession, itâs not the only thing that shapes the way I think. I also teach DJing, and both worlds have taught me the same lesson: great experiences are never accidental. They are carefully designed.
Iâm fascinated by user behavior, product strategy, research, and the decisions that turn ideas into products people genuinely want to use.
I joined this challenge to share my thoughts, learn from others, and become more consistent in creating content.
Here you'll find insights about UX, product thinking, research, design processes, lessons learned, and sometimes a few stories from the music world as well.
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