The devil is in the details. Panels in the animation or no panels? My goal is to minimize the num...The devil is in the details. Panels in the animation or no panels? My goal is to minimize the num...
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Minimizing elements until only the essential ones survive is a good instinct, but I'd guess the panels version reads faster on a quick scroll even with more visual weight. Did you land on that hunch through testing with actual users, or is it more of a gut call at this stage?
As always, your attention to detail is excellent, especially considering the top professionals. We haven't tested it yet, it's something I was wondering about and wanted to ask.
Two cuts of the same opener for Pletor 2.0. Same copy, same timing, different composition.
In the first one the words sit at opposite corners and the product cards drift in loose. In the second the cards arrive as tight stacks and the words swap corners.
I keep going back and forth on which one reads faster.
2 for me. The tight stacks give the eye one clear place to land, so the message reads quicker. The loose drift in 1 looks beautiful but I found myself chasing the cards a bit