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Taste Test
Branding project variations - which one you'd pick?
55 votes
Ends in 1d
Both are awesome @Gabor Molnar - I prefer the depth of B!
I would pick B
Hello! Both look good, but honestly I would go with B.
I picked B by a small margin but I actually really like them both!
I'm loving A. Great job.
Both look awesome! I go with A.
Which tools did you use if you don't mind me asking?
I like B, whats the brands relation to nature though as it appears in both?
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Related posts
Lol!
Brand guidelines shouldn’t be something clients have to dig for.
I’ve been working on a prototype for a better way to deliver them.
Instead of static PDFs, this approach lets clients search by task (social, print, web) and instantly find the right assets with clear usage guidance.
Still early, but here’s a quick walkthrough.
Curious if something like this improve your workflow or client handoffs?
New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
Great work, and welcome to the community.
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