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I created the logo and visual identity for Next Energy, a company specializing in energy solutions.
I developed a cool color palette to communicate innovation and technology, reflecting the brand's forward-thinking approach. For the typography, I chose a geometric, straight-edged typeface with subtly rounded corners, bringing a balance between a technical feel and a more approachable personality.
The symbol combines visual references to solar panels and lightning, representing energy generation, movement and progress. Its angled shapes reinforce the idea of evolution and forward momentum.
Since Next Energy works with different energy solutions, not only solar power, the identity was designed to represent a broader expertise in the energy sector.
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generated these little fellas for a concept and now i want to build a whole brand around them.
if you're making something that helps people dream and aspire, they're looking for a home:)
adorable!🥹
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!
I was working on the visual identity for the Ivy and wanted to experiment with stippling.
Thousands of tiny dots forming an image. Simple enough as an idea.
Figma had other plans.
I tried plugins, but the number of SVG elements was too much.
My laptop slowed down, and eventually the workflow became unusable.
I remember thinking, "Why am I trying so hard to make this work inside Figma?"
I didn't need another plugin. I needed a different tool.
So I built one.
It's called Stippling Studio.
Nothing revolutionary.
Just a tool that lets me experiment with the visual treatment I had in mind.
But the experience stuck with me.
For years, I learned to work around the limitations of my tools. Now I can sometimes build my way around them.
https://stippling.pash.website/
So cool!!