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A few years ago, I was brought in to design the brand identity and visual system for Freedom Church.
Recently, we came back to the logo for one more round of refinement.
There had always been something about it that felt just slightly off to me. I actually mentioned it during the original process, but at the time church leadership preferred the earlier version, so that’s the direction we kept.
This time, we went back and forth on the smallest details and I started digging into the actual geometry of the mark. The curves, spacing, weight, balance, and how each piece interacted with the others.
In the Illustrator screenshot, the white fill is the newly refined logo and the black outline behind it is the previous version. The differences are subtle, but when you see them together, they completely change how balanced the mark feels.
That refinement eventually became the app icon you see in the other image.
And now I genuinely can’t stop staring at it.
There are always things you can tweak in design, but this might be one of the rare times where I look at a logo and think: yeah, that’s it. It feels absolutely perfect now.
Superb premium.
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Is minimalism doing this label a favor, or losing what made it charming? 🤔
Found this while flipping through a Japanese book of vintage canned food labels and decided to give one a rework. Same ham, completely different shelf presence.
Vintage approach: hand painted illustration, full color, a lot happening at once.
Modern approach: vectorial line work, no color, one pattern and narrow type system holding the whole label together.
I need to know, if these two were sitting next to each other in a store, which one would you actually reach for?
43 voted
61%
27 voted
39%
70 votes
Closed
I prefer the Vintage Approach.
Sort of related: When I was reading your description for the Modern Approach and you wrote "...no color...", I suddenly remembered an article I read some time ago that talked about "how the world has gradually been losing its color" especially in...
When it was time to work on the branding for Trackii, a personal finance app for multi income earners, I didn't want just any brand identity. Here's why.
One of Trackii's core messages is financial clarity. Making money is hard and boring. Saving money? Even harder. So I knew the brand had to do more than make sense, it had to be interesting. Not easy... interesting. Managing your money is a lifestyle. Watching your money grow? Big lifestyle (cos tbh, if your money finish, you dey on your own o).
That thinking shaped every decision: the colors, the image style, the font, the logo. Trackii needed to work as a whole, icon and wordmark, one system, not separate pieces bolted together. And I wasn't chasing the generic "agentic AI" look everyone's defaulting to. This was built for humans, by humans... (with humans, in case you were wondering).
I really like the use of color! It has character but is refreshing at the same time.