$1.4 billion from selling water. The story demanded visuals that matched the audacity of the brand. I designed and edited a full motion video breaking down how Liquid Death built a rebellion around a commodity product, building the layout system from scratch with animated product shots, bold mixed typography, and dotted circle motion graphics. Every design choice reinforced the editorial argument rather than decorating it. The result is a content piece that educates and entertains while demonstrating exactly what brand strategy executed at the highest level looks like.