The best time to get a valuation is before you need to negotiate.
Once you're sitting across the table from an investor, buyer, or seller, your leverage depends on how well you understand the numbers.
A professional valuation can help you answer:
→ What is the business realistically worth?
→ What is driving that value?
→ Which assumptions are too aggressive?
→ What valuation range is defensible?
→ How does the value change under different scenarios?
I build valuations using:
DCF & intrinsic value
Comparable company analysis
Financial modeling & forecasting
Free cash flow analysis
ROIC & reinvestment analysis
WACC & terminal value
Scenario & sensitivity analysis
Whether you're preparing for fundraising, an acquisition, an exit, an equity negotiation, or an investment decision, the valuation should come before the negotiation—not after it.
📩 Have an upcoming valuation decision? Message me on Contra.
Know your number before someone else tells you what it's worth.
Episode 3 of my series: Your numbers should make sense.
If you're a founder, check these 5 numbers every month:
1️⃣ Cash in the bank: what you can actually spend today, not your profit.
2️⃣ Monthly burn and runway: how many months until you hit zero.
3️⃣ Gross margin: what's left of each dirham after direct costs. If it's shrinking, growth won't save you.
4️⃣ Money owed to you: unpaid invoices and how old they are. Profit on paper doesn't pay salaries.
5️⃣ Tax you haven't set aside: VAT collected isn't your money, and corporate tax is building on your profit. Know the number before the deadline does.
If your monthly numbers don't tell a clear story, that's not a finance problem. It's a visibility problem, and it's fixable.
Which of these five do you check the least? Tell me in the comments.
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