Episode 3 of my series: Your numbers should make sense.

If you're a founder, check these 5 numbers every month:

1️⃣ Cash in the bank: what you can actually spend today, not your profit. 2️⃣ Monthly burn and runway: how many months until you hit zero. 3️⃣ Gross margin: what's left of each dirham after direct costs. If it's shrinking, growth won't save you. 4️⃣ Money owed to you: unpaid invoices and how old they are. Profit on paper doesn't pay salaries. 5️⃣ Tax you haven't set aside: VAT collected isn't your money, and corporate tax is building on your profit. Know the number before the deadline does.

If your monthly numbers don't tell a clear story, that's not a finance problem. It's a visibility problem, and it's fixable.

Which of these five do you check the least? Tell me in the comments.