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Project Headline
McDonald's Nutritional Analysis: Saturated & Trans-Fat Reduction Strategy (Excel | Jamovi | SPSS | Tableau | Power BI)
Overview
Rather than outright removing items—which risks damaging brand reputation and customer goodwill—this project evaluates product substitution and reformulating methods across a dataset of 141 McDonald's menu items.
Key Analytical Approach
Outlier Detection: Screened extreme values across nutritional metrics to isolate high-density fat profiles.
Threshold Modeling: Filtered and identified candidate items based on strict maximum thresholds for saturated and trans-fats.
Ingredient Alternatives: Analyzed substitution opportunities to help decision-makers reduce targeted fats while preserving product offerings.
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