Designed this premium listicle for Cakes Body as part of a CRO testing initiative. The goal was t...Designed this premium listicle for Cakes Body as part of a CRO testing initiative. The goal was t...
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Andrea Tam
pro
• 8h
Designed this premium listicle for Cakes Body as part of a CRO testing initiative.
The goal was to create a more premium buying experience while giving the CRO team a flexible design they could use to test multiple messaging angles.
Key objectives: • Increase the perceived value of the product through a premium visual experience. • Allow customers to purchase directly from the page. • Design a custom buy box that displays every product variant and dynamically updates based on the selected option.
My role focused on the UI/UX design, creating a conversion-focused layout that balances storytelling with a seamless path to purchase.
Note: This project was completed for the CRO agency partnering with the brand, not directly for the final client. All copy and messaging were provided by the agency.
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