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Creatives on Contra have earned over $150M and we are just getting started
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The challenge theme was “Anything you can imagine. Create something you wish existed but doesn’t.”
That got me thinking about how often we randomly wish a product, brand, or idea existed after having a dream or strange thought.
So I asked Melius to create an AI agent system that takes a dream, surreal idea, or imaginary product and turns it into a real brand.
For this project, I gave it a single prompt:
“A perfume that smells like rainy childhood evenings.”
What blew my mind was that it didn’t just generate random visuals. The agents actually started thinking like a real creative team! Interpreting emotions, building a brand strategy, deciding on art direction, creating packaging, ad campaigns, cinematic posters, commercials, social media assets, and even the overall world around the brand.
The final brand it created was called “Afterrain.” All in an instant!
What makes Melius feel different from normal AI tools is that the workflow feels collaborative and intentional. Instead of just outputting images, the agents behave more like art directors, strategists, filmmakers, and designers working together creatively. Watching the nodes evolve and influence each other honestly felt closer to working with a futuristic creative agency than using a generator.
The craziest part is that all of this is the branding, visuals, campaigns, packaging, posters, and cinematic direction, came from a single prompt.
This project explores the idea:
“What if dreams and impossible ideas could instantly become real brands?”
Try it yourself!🙂
Project Link: https://app.melius.com/projects/c34f166a-dbdd-4008-aea3-fb644a0200f2/canvas/d695e870-4e73-40ad-8439-e5839afd77c9
Social Link: https://x.com/Arjustings/status/2054868056485290045?s=20
Every agency project I touched as a dev followed the same pattern.
Founder explains the vision to Sales. Sales packages it through their own understanding for the Project Owner. PO interprets it for the PM. PM rewrites it for developers.
By the time I'm reading the Jira ticket, I'm building someone's telephone-game version of what the founder actually needed.
Freelancers skip the chain but create a different problem – you become the PM & PM. Every decision routes through you. That $40/hour rate quietly becomes your most expensive hire when you factor in your calendar.
DIY with AI tools? I've seen the outputs. Visually functional, technically empty. Like assembling IKEA furniture that technically stands but wobbles under any real weight.
At YARSY, we run a different structure: one Product Lead owns your project end-to-end. No handoffs. They talk to you, they validate assumptions, they orchestrate the build, they ship, and responsible for the result.
Borrowed from McKinsey consulting, not from agencies.
AI accelerates the work, but humans make the main decisions.
If you're pre-seed or seed stage and curious whether this fits, we have a 10-minute CustDev form. Fill it out and get either a free landing page concept or a ready-to-use product requirements document. No call required to see if we're the right fit. Review the results.
Drop me «CustDev» in comments.
My agency portfolio template is now on framer marketplace
Check it out:
https://www.framer.com/marketplace/templates/alienor/
This is clean work.
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