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I built a complete UGC ad campaign for a fictional retro streetwear brand called "Dust & Chrome" — entirely with AI. No camera, no studio, no model booking, no location scout.
The process: generated a consistent AI model, designed the actual t-shirt, then created 9+ cinematic scene variations — floating above clouds, underwater, a dramatic desert fire shot, even a candid "caught off guard" moment. Wrote matching headlines and taglines for every scene. Then took the strongest shots and turned them into short-form video ads using image-to-video generation.
End to end, this is what a full AI-powered UGC pipeline can actually produce — from concept to finished video ad — at a fraction of the time and cost of a traditional shoot.
Full breakdown (with all the visuals) is up on my profile if you want to see how it all came together 👇
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Outstanding work as always man!
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The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble.
Poco a poco means “little by little.”
That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city.
The identity grew from three ideas: origin, adaptation and community.
Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get.
Little by little. Bite by bite.
View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco
Great looking identity!
Brand Identity Concept: Ember Coffee ☕
I recently designed a brand identity for Ember Coffee, a fictional specialty coffee shop built around one simple idea: slowing down.
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This project was a great opportunity to explore how strategy and design come together to shape a brand from the ground up.
