Even ET Money’s users were opening their app and then disappearing quietly.. Guess who the culprit was? Yupp the generic GIFs!! 😃 Nobody was sticking around on app to see the heavy soul less GIFs explain the confusing financial stuff. Then ET Money made some changes that shifted everything. The GIFs were switched with LOTTIE animations. And boom the click through rate went 🆙 From 3% to 11% Retention went 🆙 too And everything was way faster to build. That’s how much of a impact LottieFiles brings. It doesn’t just look better, it feels better, is lighter, AND alive. If you are still relying on GIFs in the big 2026 WE need to talk 👀