π Overview
Client Profile: A leading beauty brand focused on skincare
Objective: Enhance the UX and conversion rate of their e-commerce site
π Key Results
Conversion rate increased by 119.3%
The returning customer rate improved by 144%
Additional yearly revenue: $500,000
Pages per visit rose by 8.29%
Bounce rate dropped by 3.43%
Average session duration went up by 15.89%
A fresh Shopify experience built for Lula Oil π₯
Creating a clean, modern e-commerce experience that puts the product and brand story at the center.
From the visual direction and product presentation to the responsive Shopify experience, every detail was designed to make the brand feel premium, natural, and easy to explore.
β¨ Clean & modern UI
π₯ Product-focused experience
ποΈ Shopify e-commerce development
π± Responsive across devices
πΏ Natural, premium brand aesthetic
Hereβs a look at some of the visuals and videos from the project.
Nice translation of the avocado-oil branding into the PDP. Since this is a consumable people reorder on a cycle, is there a subscribe-and-save or reorder-reminder flow built in, or is the launch scope first-purchase-only for now? That's usually where the real revenue sits on a...
Created a 20-second UGC-style skincare advertisement featuring a male creator presenting a moisturiser in a natural, premium setting.
The video combines realistic AI character animation, product-focused camera movement, smooth rack focus, natural hand gestures, consistent voice-over, accurate lip-sync, and subtle motion graphics.
The goal was to make the video feel like authentic creator content while maintaining the polished visual quality of a professional product advertisement.
Creative direction: UGC Product Advertising
Format: 20-second video
Focus: Skincare / Beauty / Product Marketing
Shopify Overhaul: β¬7,400+ Sales & 5.09% Conversion RateI optimized a live Shopify storeβs layout, navigation, and mobile checkout to fix cart drop-offs. The direct results:β’ Total Sales: β¬7,490.64 (+286% increase)β’ Conversion Rate: 5.09% (Elite level)
Good numbers. Is the +286% comparing the same date range before and after, or cumulative since the redesign launched? And of the three changes, which one moved conversion the most, the checkout fix specifically or the navigation restructuring? Mobile checkout drop-off usually...