Not a design post asking you to randomly choose between 2 things just because I wanted to post. T...Not a design post asking you to randomly choose between 2 things just because I wanted to post. T...
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NextGrid's avatar
NextGrid Digital
pro
• Sep 7
Not a design post asking you to randomly choose between 2 things just because I wanted to post.
This is frustration, and I want all the designers and their real thoughts on it.
AI has made designing ridiculously fast. Earlier, making 3 concepts took enough effort that you eventually picked one and moved on. Now I can make 3, 10, 20 and still think, “but what if #21 cooks?”
AI made creating options almost free. I think it accidentally made choosing one much harder.
And the scary part? Clients know another concept is almost free too.
Are we actually designing faster, or just rejecting more things faster?
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Vara's avatar
Vara Creative
pro
• Sep 8
Spot on. The one more loop is lethal. How do you set boundaries with clients so they value conviction over quantity?
NextGrid's avatar
NextGrid Digital
pro
• Sep 8
Honestly, I haven’t figured it out yet — that’s why I posted. Some days I hold the line and present one direction; other days the client says “just one more” and I fold.
So I’ll bounce it back to the thread: for the folks who’ve actually cracked this — is it the contract, the...
NextGrid's avatar
NextGrid Digital
pro
• Sep 8
This is my frustration speaking through the post
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