Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
That makes sense: desktop gets the extra preview, and touch goes straight to the project page. Quick question: on mobile, does the card show the project's main image, or just the title?
University — Education Website Exploration. A closer look beyond the classroom.
Mixing bold typography, key numbers, and campus imagery to keep the experience informative without feeling too institutional. More from this one coming next.