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Strong design balance.
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Creatives on Contra have earned over $150M and we are just getting started
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Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
branding for Elevate, a Shopify A/B testing app
The wordmark works really well for an A/B testing tool. The signal icon embedded in the letterform reads as both a data/analytics reference and something more dynamic than a typical SaaS logo. Seeing it on the conference stage makes a strong case for how it holds up in large-format use.
What do you think of this design? I've been thinking about designing a luxury perfume brand and I've designed the website and What do you think of this design? I've been thinking about designing a luxury perfume brand and I've designed the website, Instagram account, and advertisement.
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