1. Brief
Luxury wearables brand. Two products: Orbit (smartwatch) and Nova (headphones). Palette locked early: gold + graphite. Goal was a product landing page that felt premium and still converted.
2. Direction
Dual-product hero (both SKUs visible up front). Standard page depth: hero → products → features → stories → CTA. Built reusable pieces first — buttons, nav/footer layout — so the page stayed consistent.
3. System
Set color tokens and type before layout. Bodoni Moda for headlines, Satoshi for UI/body. Gold for accents and CTAs, charcoal for the page, muted grey for secondary text.
4. Structure
Mapped the page as one scroll story:
Hero with both products
Collection detail cards
Three craft features
Testimonials
Final CTA + email capture
Nav links jump to each section so it feels usable, not just pretty.
5. Hero polish
First pass had black products disappearing into the dark background. Fixed that by putting products on light cream–gold stages, gold borders, and soft glow so the cards actually read on the page. Added float/tilt motion so they feel a bit more 3D without overdoing it.
6. Build in Framer
Designed and built directly in Framer: layout template for nav/footer, button components, desktop + tablet + phone breakpoints, form on the CTA. Kept client-safe editing in mind — layout locked, content editable later if needed.
7. Check
Reviewed contrast, mobile stacking, and scroll targets. Tweaked card elevation and product framing until the hero felt clear at a glance.
The “why should I care?” framing is exactly the right antidote to feature tours. Turning real team stories into the connective tissue between the product and its impact makes the homepage feel human, not just informative.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.